Twins Hyperlinks: Sharing great works on Tony O, and a fascinating read on marketing baseball

Thanks to new members signing on - and longtime readers pledging to stick around - we’ve just hit a new high-water mark for Subscribing Members to this newsletter. All I can say is, thanks very much for supporting this work and allowing me to continue my Twins coverage.

A special thank you to new members like Dan S, Doug F, Kevin M and MJB, who signed up last week to help sustain the column.

Someone asked me earlier this month how I planned to keep this going over the winter. What I can share is that I’ve jotted down at least a dozen column ideas that I plan to run over the coming months. Typically questions from readers or listeners give me a few more to ponder. And based on feedback from you readers I plan to keep the Monday Links columns in your inbox each week, too.

There’s so much left to happen between now and, say, March, that I plan to share value with readers all the way through the winter. With that, I’ll be back later this week with one of my planned December columns. Onto your weekly links…

Minnesota Twins Hyperlinks

• The great Phil Miller, on the great Tony O, before either one learned that Oliva would get that fateful call this time around…

• And Patrick Reusse, as usual, was killlll-ing it with his Tony Oliva tribute

• La Velle E. Neal points out in his Star Tribune column the awkward spot that Byron Buxton’s contract creates for the BBWAA.

• Dan Hayes for The Athletic describing the “deadline” deal to get Dylan Bundy under contract with the Twins. 

• Many of you may not know: between stints in baseball I worked in marketing. So I thought it was fun to learn about some data-backed approaches to marketing in the game, shared by Ben Lindbergh for Baseball Prospectus.

If any of you have a background in marketing you might find this admittedly older article intriguing.

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*My view of the best of the remaining free agent starting pitchers

*Byron Buxton, a Twin for life? Examining the deal that let Twins fans exhale

*Instead of trading him, should the Twins have just signed José Berríos?

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